Six Reasons Why You Should Be Doing PR And How To Do It Right – February 2023

Who is this event aimed at?

This event is aimed at SME business leaders and in-house marketers who are keen to understand more about PR, learn what journalists are looking for, find out the best ways to approach them and how to make PR an essential part of your marketing activity.

How will you benefit from attending?

This workshop will teach you the key steps to drive the best results from your business development activities. You’ll get clarity on how to:

• Identify your perfect client
• Identify the right platforms to reach them
• Implement tactics and techniques to generate positive press coverage
• Use PR as part of a cohesive marketing plan for the long-term benefit of your business

Here’s What to Expect

• One hour of knowledge, PR strategy outlines and tips
• Highly interactive experience with lots of audience participation
• Advice from an expert with over 20 years’ experience in PR
• Real life case studies and examples of how PR has positively impacted businesses

You will walk away with clear ideas on how to use PR to raise your profile, enthusiasm about the opportunities available and knowledge of how to maximise PR coverage for long term success.

Your speaker

Ceri–Jane Hackling is Managing Director of Cerub PR. Ceri-Jane has worked in PR for over 20 years and has worked with clients such as Debenhams, Mothercare and Birds Eye Walls. Cerub PR works across a variety of sectors including health, lifestyle, education and business. Clients include Heartstyles, TVM, Summerleaze and Rays of Sunshine. The company also works with entrepreneurs to help them raise their profile nationally. Cerub PR’s clients regularly appear on television and radio as well as in national newspapers and magazines and digital media.

Ceri-Jane was named ‘Entrepreneur of the Year’ at the 2011 Bucks Ambassador Awards, ‘Employer of the Year’ at the 2012 Sue Ryder Woman of Achievement Awards and the Bill Bendyshe-Brown Award for SME Excellence in 2014. In 2020 she was listed in the #ialso 100 2020 list of top female entrepreneurs.